Privacy

Brainiac™ Kids Privacy Policy

Effective Date: February 25, 2018:

 

Your privacy is very important to Brainiac™ Kids and its affiliates (“Brainiac “we” or “us”). We have created this Privacy Policy to provide transparency about the type of information we collect from you; how we handle your information; and how you can make choices to control certain uses of your information.

This Privacy Policy governs our websites, mobile applications and our applications and branded pages on third-party sites and platforms where it is posted (our “Site” or, collectively “Sites”). You may access our Sites from a number of different devices, such as a computer, mobile phone, tablet or other device; however, this Privacy Policy governs your use of our Sites regardless of the means of access. By using or accessing our Sites, you consent to the terms of this Privacy Policy.

We encourage you to read the below to learn more about our Privacy Policy.

INFORMATION WE COLLECT

We may collect various types of information from you depending on how you interact with our Sites, as described below.

Information You Provide to Us

We may receive and store information that you provide to us voluntarily when you visit our Sites. For example, we may receive information from you when you subscribe to an electronic newsletter; send us a question or comment; post a photograph or video; enter or respond to a survey, contest, sweepstakes or other promotional program; or otherwise provide information directly to us. Examples of the information that we may collect from you includes:

 

If you choose to share information about yourself in a public forum, such as through a social media platform like Facebook or Twitter, or in any user-generated content area of our Sites, we consider that information to be public and not private. Others with access may read, collect and use that information. You assume the risk that your information may be read, collected and shared by such other parties.

Information We Automatically Collect From You

We may automatically collect information about your interactions with our Sites and online ads and may combine this information with other information about you in order to customize your online experience with us. The information we automatically collect may include your IP address, referring URLs, browser and device characteristics, browsing behavior (e.g., date and time of visit, length of visit, clicks on product information or other content) and your response to our email campaigns (e.g., whether and when you open our email, the links you click). We may use cookies, and other similar industry standard technologies to capture this information. A “cookie” is a small amount of data that is sent to your browser from a web server and stored on your computer or device. Among other things, cookies allow us to facilitate the administration and improve the effectiveness of our Sites as well as further tailor and enhance your experience to your interests. You may set your browser to decline cookies. If you do so, you may not be able to fully experience certain interactive features of our Sites.

We may also use third party analytics companies, such as Google Analytics to analyze the usage of our Site for internal purposes. These analytics companies may use cookies and other tracking mechanisms to collect data about how you use our Sites and provide us with aggregate information on such usage, which helps us improve the performance of our Sites. Please review Google’s privacy policy to learn more about each company’s privacy practices.

We may also permit other third parties to gather information automatically on our Sites for advertising purposes, as described below in Interest-Based Advertising.

Geolocation Information

Our Sites may collect information on your specific location to provide location-based services, such as assisting you in finding stores that carry our products or identifying special offers that may be of interest to you. In order for our Sites to identify your location, you must enable this functionality through your device settings to allow the use of cell tower proximity, GPS, Wi-Fi or other similar technologies. You may opt-out of the continued collection and use of this information by adjusting the settings on your device. We have no control over your device’s settings to allow these technologies to collect and use geolocation data.

Information Collected From Other Sources

We may also collect similar or additional information about you from other sources, including public databases and data aggregators. This information may include purchase behavior, market research data or publicly observed data via online activities, such as blogs, social media or other user generated content sites. We may combine this information with other information we collect from you to customize and improve the relevancy of our services to you.

HOW WE USE AND SHARE YOUR INFORMATION

We may use your information in accordance with this Privacy Policy, including, without limitation:

We may share your information among our brands, affiliates and subsidiaries. We also hire third parties to perform services on our behalf and may share your information with them. These third parties are obligated to keep your information confidential and only use it as necessary to perform such services. For example, we may share your information with our agencies to help us administer a sweepstakes or other promotion; deliver content, samples, products, gifts and prizes; or provide you with customer service. When you make a purchase on our Sites, we may share your payment information with our online payment processor to fulfill your order. We do not rent, sell or trade your information to third-party marketers for commercial purposes without your consent.

We may also share your information when we believe it is necessary to comply with the law or a government request; to prevent damage or injury to us or others; or to protect our rights. For example, we reserve the right to and may disclose your information in response to requests from local, state or federal law enforcement officials; any judicial, administrative or similar proceeding or order, such as a subpoena; to investigate suspected fraud, harassment, physical threats or other violations of our Site policies or the rights of third parties; or to investigate any suspected misconduct.

We may also share your information in connection with a merger, acquisition, sale or reorganization or the potential thereof, including with our successors in business and purchasers of Site assets, or with our parent or affiliate companies for corporate reporting.

HOW WE PROTECT YOUR INFORMATION

The security of your information is important to us. We have undertaken commercially reasonable efforts to prevent unauthorized access to the visitor data we retain. However, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. By using our Sites, you accept all risks associated with any data transmission, including the risk that your information may be intercepted in transit and agree that we will not be liable for disclosures of your information due to errors in transmission or unauthorized acts of third parties.

 

INTEREST-BASED ADVERTISING

We may allow third parties to use cookies and other online tracking tools to better understand your behavior and browsing activities, so that we can serve you targeted advertising (also referred to as “interest-based advertising”) while on our Sites and display our ads to you when you visit other sites. These third parties may passively collect information with these tools so that content specific to your interests can be delivered to you online. To learn more about interest-based advertising, visit www.aboutads.info. To manage your preferences or opt-out of interest-based advertising, please click here

 

You can prevent your receipt of interest-based ads by deleting and declining cookies in your browser. If you block cookies, certain features on our Sites may not work. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt-out of certain mobile ads via their device settings. Some browsers offer a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. Our Sites do not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.

SOCIAL MEDIA SERVICES

Our Sites may provide you with the ability to register, log on to, “like” or otherwise interact with social media services, such as Facebook, Instagram, Twitter, Pinterest or YouTube. We do not control these social media services or your profiles on these services, and we do not establish privacy settings or rules for how your information on such services will be used. If you choose to log on to or submit information through any of these social media services, your information will be subject to the applicable social media service’s privacy policy. You are encouraged to read such policy to learn more about how the social media service will handle your information. By accessing any social media service, you will be assuming the risk that the information you provide on that service may be viewed and/or used by us or third parties for any purpose. You agree that we are not responsible for any acts or omissions by these social media service providers.

 

OPTING OUT OF COMMUNICATIONS

You may exercise your opt-out rights to stop receiving our promotional communications by:

 

We will endeavor to accommodate your requests in our own databases as soon as we can reasonably do so. We are not responsible for removing your information from the lists of any third parties who have previously been provided your information in accordance with this Privacy Policy.

OTHER IMPORTANT INFORMATION

Links to Other Sites

Our Sites may contain links to other sites, including to those of our affiliates or third party entities that may contain a different privacy statement. These sites may also refer you back to our Sites. We recommend that you read the privacy statements of each site you visit to understand the site’s privacy practices. We are not responsible for the privacy practices of sites that do not link to this Privacy Policy.

Privacy Policy Modifications

We reserve the right to modify or replace this Privacy Policy at any time. Please check back periodically to ensure that you are aware of any such modifications. We will indicate below the date we last updated this Privacy Policy. Your continued use of this Site following the posting of any changes to this Privacy Policy means you accept such changes.

Your California Privacy Rights

California Civil Code Section 1798.83 (the “Code”) permits users who are California residents to request certain information regarding the disclosure of personal information to third parties which is used for their direct marketing purposes. To make such a request, to which we shall respond to the extent required by the Code, send us correspondence with your name, postal address and email, referencing “California Privacy Rights,” via any of the methods provided in the Contact Us section below.

United States of America

This Site is maintained in and governed by the laws of the United States of America. By using this site, you authorize the export of your personal information to the USA and its storage and use as specified in this Privacy Policy.

Consent to Our Terms of Use and Privacy Policy

Your use of our Sites is subject to our Terms of Use (“Terms”), which you agree to by using our Sites. If you do not agree to these Terms, please refrain from using our Sites and providing us with any information.