FAQ

Brainiac™ Kids Availability

Brainiac™ Kids Whole Milk Yogurt is available in 4 oz. cups (4 pack), 4 oz. drinks (4 pack), 2 oz. tubes (8 pack), and a 7 oz. single drink – so kids can enjoy the delicious taste and nourish their brains at home or on-the-go.

All Brainiac™ Kids Whole Milk Yogurts comes in four delicious, kid-approved flavors including Strawberry Banana, Strawberry, Mixed Berry and Cherry Vanilla.

Brainiac™ Kids Whole Milk Yogurt is currently available at Central Markets in Texas. The brand will be available soon at retailers nationwide.

Brainiac™ Kids Ingredients

The BrainPack™ is a one-of-kind blend of Omega-3 DHA and Omega-3 ALA, and Choline, key nutrients that support brain development.

Each 4oz serving of Braniac™ Kids yogurt in either a cup or a drink has 130mg of Omega-3 DHA, 160mg of Omega-3 ALA and 120mg of choline. Each 4oz cup is like feeding your child 1 small salmon filet for Omega-3 DHA plus, 2 cups of brussels sprouts for Omega-3 ALA, plus 2 cups of broccoli for Choline. The World Health Organization recommends that kids and teens (between the ages of 4 and 14) get between 150 and 250mg of Omega-3 DHA/EPA daily. The U.S. National Academy of Medicine further recommends that kids and teens get between 900 and 1,600mg of Omega-3 ALA and between 200 and 375mg of Choline daily.

Our Omega-3 DHA is made from algae. Fish get their high levels of DHA from eating algae, and our algae derived DHA is one of the richest sources of DHA on earth. It’s a non-GMO and vegetarian source, and is sustainably sourced in the USA. Our Omega-3 ALA is derived from Flaxseed, and is non-GMO and sustainably sourced in the USA. Our Choline is USP Verified, non-GMO and sustainably sourced in the USA.

We’ve added just enough natural cane sugar to ensure that kids love the taste – and parents can feel good about feeding it to their kids. Brainiac™ Kids Whole Milk Yogurts contain 40% less sugar than the leading kids’ yogurt brand. We are always working to balance a variety of nutritional goals and as part of this balance, we know that nutritious foods do not provide nutrition if kids don’t eat them.

No, Brainiac™ Kids yogurts do not contain any artificial sweeteners.

We have added a touch of monk fruit, a naturally sweet melon grown and enjoyed in Asia for centuries. Monk fruit is naturally much sweeter than sugar so a little helps us to reduce a lot of added sugar.

Brainiac™ Kids Whole Milk Yogurt contains 6 grams of protein per 4 oz. serving which is 50% more protein than the leading kids’ yogurt brand. The protein comes from pasteurized cultured whole milk as well as from milk protein concentrate.

Brainiac™ Kids Whole Milk Yogurt is made with 3 strains of non-GMO live and active probiotic cultures – including S.thermophilus, L.bulgaricus and L.lactis.

Brainiac™ Kids Whole Milk Yogurts do not contain any genetically modified ingredients – and have had this validated by the leading 3rd party, by becoming Non-GMO Project Verified. Brainiac™ Kids is non-GMO, free of artificial ingredients, gluten free, Kosher and is derived from milk from cows not treated with rBST.

Brainiac™ Kids Nutrition

There’s a broad and growing body of research that supports the cognitive benefits of Omega-3 fats and Choline in childhood brain development – including their impact on both learning and memory – throughout childhood and adolescence. That’s because Omega-3 DHA and ALA nourish the brain, helping neurons to grow and form new connections that promote cognitive functions. And Choline is a key component of acetylcholine – a critical neurotransmitter which helps the brain send signals throughout the body and also plays an important role in cognitive functions.

Experts agree that kids and teens need significant amounts of these nutrients in their diets everyday. The World Health Organization recommends that kids and teens (between the ages of 4 and 14) get between 150 and 250mg of Omega-3 DHA/EPA daily. The U.S. National Academy of Medicine further recommends that kids and teens get between 900 and 1,600mg of Omega-3 ALA and between 200 and 375mg of Choline daily.

Children and adolescents aren’t getting close to the daily recommendations for Omega-3 DHA/EPA or enough Choline. Based on the bi-annual USDA NHANES What We Eat in America (WWEIA) Study and the World Health Organization’s Adequate Intake recommendations, the average American child through their teen years is only getting 20% of their adequate daily intake of Omega-3 DHA/EPA. And based on WWEIA and the U.S. National Academy of Medicine’s Adequate Intake recommendations, average American children through their teen years are only getting about 2/3 of their daily adequate intake of the critical brain nutrient Choline.

Kids need to eat more of the whole foods that are good sources of these key brain nutrients - like salmon, broccoli and brussel sprouts to help feed their brains. But the reality is, it’s tough to get kids to eat these foods in the right amounts, and sometimes to get them to eat the right foods at all.

Choline is an essential nutrient that is a precursor to a number of vital molecules in the brain, including acetylcholine – the most important neurotransmitter which sends signals throughout the body and plays an important role in cognitive function. It can be found in foods like liver, broccoli and eggs.

The Omega 3s DHA and ALA are important fats that help nourish the brain – ensuring that neurons (or brain cells) grow and expand and form new connections that are vital to cognitive functions. In fact, DHA comprises up to 15% of a child’s brain. Omega-3 fatty acids can be found in foods like salmon, brussels sprouts and flax seeds.

As neurologists, nutrition scientists and pediatricians have found, kids brains continue to develop well into adolescence and their teenage years - developing memory, emotions and executive functions like planning, organizing and completing tasks. There’s a broad and emerging body of nutrition research that points to the benefits of Omega-3 DHA, Omega-3 ALA and Choline in helping to develop our kids’ intellectual and emotional wellbeing and set them up for lifelong success. Each Brainiac™ Kids yogurt cup contains the BrainPack™, a one-of-kind blend of Omega-3 DHA, Omega-3 ALA, and Choline, to feed the brain and supports the development of memory, emotional intelligence and focus in the classroom.

Parents should help their kids get these critical nutrients from whole foods that are naturally good sources of them - like salmon, brussels sprouts and broccoli to help feed their brains. But the reality is, it’s tough to get kids to eat enough (or any) of the foods that nourish their growing brains. Each 4oz cup of Brainiac™ Kids yogurt is like feeding your child 1 small salmon filet for Omega-3 DHA plus xxx for Omega-3 ALA and 2 cups of broccoli for Choline. Parents understand that kids love yogurt and it’s great for many occasions – from breakfast to a snack in the lunchbox to a recharge after the big game. It’s an easy way to help parents ensure that their kids get the key nutrients they need to feed their brain while eating something they already love.

We put together a Science and Nutrition Advisory Board with leading nutrition scientists, pediatricians, dieticians and neurologists, including Dr. Laura Jana, MD, Jill Castle, MS RDN, LDN and Dr. Stephen Zeisel, MD PhD. The whole team can be found on our About Us page.

Brainiac™ Kids was created to nourish the brains of kids and teens to help support their brain development and growth. The American Academy of Pediatricians approves adding yogurt to a baby's diet starting after six months of age.