A Bay-area based start-up founded by two food industry veterans is injecting functionality as well as fun into the kids’ yogurt segment – one of the few bright spots in an otherwise sluggish category – with the launch of Brainiac Kids; whole milk yogurts, tubes and drinks on a brain health platform.
Choline is an essential nutrient, which means it must be obtained from the diet. Although we produce a small amount of choline in our liver, we don’t make enough to meet our nutritional requirements.
Docosahexaenoic acid (DHA) is an omega-3 polyunsaturated fatty acid found in the brain. It influences brain functioning in many ways, such as sending messages throughout the brain (called neurotransmission) and growing new connections and pathways for those messages (called neurogenesis).